Dr. Wendy Borlabi, Impact Engine Group
Wendy Borlabi, PsyD
Dr. Wendy Borlabi (she/her) is a highly distinguished performance psychology consultant and executive coach with over 25 years of experience translating the principles of elite athletics to high-stakes professional and corporate environments.
Consulting and Executive Leadership
Dr. B currently channels her dual expertise through Borlabi Consulting and Impact Engine Group (IEG), serving as an executive coach for C-suite leaders and contracting with global businesses to develop tailored workshops and programs focused on peak employee success. As an in-demand keynote speaker, she empowers audiences to build mental strength and resilience.
A Career at the Apex of Sport
Before dedicating herself to full-time consulting, Dr. Borlabi served for nine years as the Director of Mental Performance and Health for the Chicago Bulls, where she led the organization’s holistic approach to mental conditioning and well-being. Prior to the NBA, she spent six years as a sport psychologist for the United States Olympic Committee (USOC) at their training center in San Diego, working directly with Olympic hopefuls and medalists across three Olympic Games.
Dr. B’s diverse experience includes co-founding a performance company with six former Navy SEALs, focused on translating seamless teamwork, mental toughness, and unwavering confidence to professional organizations. She also pioneered the development of sport psychology services at James Madison University (JMU), where she served as a liaison between athletics and the Counseling Center for five years.
Dr. Borlabi holds a doctorate in Clinical Psychology with a concentration in Sport Psychology and Exercise Psychology (Argosy University/Phoenix), an M.S. from Georgia Southern University, and a B.S. from Southwestern Oklahoma State University. She lives in Chicago with her twelve-year-old boy/girl twins.