Plush toys are the first step in a larger mission to inspire greater fan engagement and investment in women’s sports.
Minneapolis, Minnesota — Sport Bigs™, the newest company to disrupt the $1.25 billion U.S. plush toy industry, today announced the world’s first talking toy line dedicated to athletes in women’s sports.
On a mission to literally change the face of sports, Sport Bigs is launching with a series of celebrity-inspired 18-inch plush toys celebrating only women’s sports. But the company’s true mission is, fittingly, even BIGGER: Change the narrative around women’s sports and reveal the true potential of their marketability.
“In the past, if you were an athlete in girls’ and women’s sports, you didn’t have many visible role models. And you certainly didn’t have a talking sports action toy that encouraged you to use your own power and voice while training like a pro athlete,” said founder Pam Kosanke, a six-time competitor in world championships across three different sports, who is also a mom and a professional marketer. “This changes all that, and so much more.”
Sport Bigs has teamed up with three incredible women’s sports legends, including five-time WNBA champion, basketball all-star and current Minnesota Lynx assistant coach Rebekkah Brunson; professional soccer legend and current soccer commentator and analyst Lori Lindsey; and four-time world champion, multi-gold medalist and current UCLA softball head coach Lisa Fernandez, to provide the likenesses and voices of the first round of Sport Bigs. Kosanke intends for that platform to add more women’s sports heroes over time.