Lea B. Olsen

Founder, Rethink the Win

As a parent, sports broadcaster and former collegiate athlete, Lea B. Olsen has experienced sports culture from every angle.

Since playing basketball for the University of Minnesota, where she studied journalism and mass communication, Lea has worked for NBCSN, ESPN’s national WNBA coverage, currently she is a game analyst for the Minnesota Lynx, and a sideline reporter for the Minnesota Timberwolves, on Fox Sports North. Lea also broadcast both the boys and girls Minnesota State high school basketball tournaments.

Founder of her non-profit Rethink the Win, Lea now champions young athletes as complete people and the positive impacts of sports beyond the game.

Lea has been a public advocate for promoting women in the media, served on the Minnesota Twins Community Foundation Board and served at the invitation of Gov. Mark Dayton on the Minnesota State High School League Board. She has also mentored African American athletes at the University of Minnesota, moderated a civil rights discussion featuring U.S. Congressman John Lewis and interviewed Bill and Hillary Clinton.

headshot of lea b. olsen, an adult brunette woman in an orange top